09 Aug Retailers and Resellers – The Difference Between Retailers and Resellers

Retailers and resellers are two types of business partners that have a direct impact on the success of a brand. They can be strategic alignment, product knowledge or customer network They are committed to your growth and ready to help you meet the needs of your customers.

A retailer is a B2C business that purchases wholesalers and distributors as well as directly from brands to offer their products or services to customers. They may be in the general business of selling resellerassociation.com/what-is-reseller-hosting merchandise like shoes (Famous Footwear, Designer Shoe Warehouse) and outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candies, Lolli and Pops). Retailers also specialize in specific industries like apparel (Pato’s Closet, Poshmark) or electronics (Best Buy, Target).

Resellers are companies or individuals who sell products under their own brand or stocks to the end buyer. They are typically skilled negotiators able to find the best suppliers for their product at the lowest price and then sell the product to consumers for a profit.

This type of business model is extremely popular nowadays, particularly because of the popularity of online shopping platforms. Even brick and mortar businesses like Home Depot Walmart and Target are reselling items. In addition to these businesses there are numerous online marketplaces that permit individuals to sell their products. This includes Facebook marketplace, Craigslist and even the famous clothing website, Poshmark. Some of these marketplaces may have restrictions on what you are able to resell and what you cannot.